— About Soulsight Africa
Pioneer Roots. Global Reach. African Ambition.
Founded in Lagos, Nigeria in 2003 as WAR Room and in 2008, became Soulsight Nigeria, as a member of the Soulsight Global Alliance – a network of Business Strategists, Brand Consultants and Creative Thinkers; with presence in Chicago, Spain, Mexico, South Korea and Nigeria.
— Our Point of View
Strong Branding Alone Does Not Guarantee Sustainable Business Growth.
Many Organizations invest significantly in Brand Development & Branding, yet, struggle with disengaged employees who are unable to consistently deliver the brand promise, leadership who are not aligned with the brand and oftentimes a Business Model, Operational Structure and Customer Experience Design that do not support the business to deliver on the brand.
These problems arise as a result of the gap that exists between what the Brand Promises and what the business is structured and enabled to deliver.
Some Signs Of The Gap
Employees who cannot clearly articulate the Brand Promise; do not understand its importance to the business, neither are they empowered to deliver it
Inconsistent Customer experiences across touchpoints at business locations and teams
Leadership attitudes & behaviours that do not reinforce desired brand culture.
Business Processes that are not aligned with the Brand Promise and therefore make consistent of the delivery difficult or impossible in some cases.
Recognition systems that reward some measurable performance but fail reward brand-aligned behaviour or reprimand off-brand behaviours
— Our Perspective
When the critical components of a business such as the Business Purpose, Business Strategy, Operations, Employee Culture and Customer Experience are all strategically aligned and integrated with the Brand Strategy & Promise, the business is enabled to consistently deliver on its promise, sustainable growth is easily achievable and business performance continually improves.
Constant delivery of the Brand Promise requires Employee Brand Orientation (when all Employees know & understand the Brand Promise), Brand Internalisation (when every employee becomes the brand), plus Acculturation (when all Employees live the culture that constantly deliver the Promise)
External
Brand Strategy & Promise
+
Internal
Business Model & Culture Integration
=
The outcome
Brand Internalisation
What this means
Employee Brand Orientation (knowing the promise) + Acculturation (living the culture)
= Brand Internalisation — where every employee becomes the brand.
Vision:
A Prosperous Africa Powered By Home Grown, World-Class Organisations, Businesses and Brands.
Mission:
- Help Organisations, Businesses & Brands Create, Activate & Drive Purpose & Vision, Power Growth and Attain Market Dominance.
- Transform Organisations, Businesses and Brands to become Delightful to Consumers, Profitable to their Owners, A source of Pride to Owners & Employees, Beneficial to their Communities and globally recognised for their impact in the World.
— Our Values
What drives everything we do.
01
CLIENT DEVOTION
Steadfast Commitment to clients, their needs and their success.
02
RESULT-ORIENTED
Focus always on results without excuses
03
EXCELLENCE
A relentless pursuit of all round excellence
04
VISIONARY
Unwavering commitment to exploring the bigger future.
05
GOOD FAITH
Acting with Fairness, Integrity, Sincerity of Purpose & Honesty (FISH)
06
ZERO-EXCUSES
Rising above all barriers to success